philip lelyveld The world of entertainment technology

3Jul/19Off

Monstercat, Sansar Partner For Virtual Reality Concerts In Second Life

6a00d83451b36c69e20240a46c77d6200c-200wiSocial virtual reality company Sansar and EDM label Monstercat have partnered to launch Monstercat: Call of the Wild, a collaboration that is expected to create VR concerts, meet-and-greets and giveaways.

The experience officially launches July 12 with an “epic virtual bash” to celebrate Monstercat’s eight-year anniversary. Free and premium tickets are already on sale that the show is expected to feature a dozen Monstercat artists. That will be followed with regular shows every week every Wednesday at 1 PM PT.

See the full story here: https://www.hypebot.com/hypebot/2019/07/monstercat-sansar-partner-for-virtual-reality-concerts-in-second-life.html

Independent dance label Monstercat has been one of the more forward-thinking when it comes to gaming: witness its partnership with Psyonix, the developer of popular cars-play-football game Rocket League. Now Monstercat is trying a new partnership involving virtual reality, working with Linden Lab – the company that Music Ally readers of a certain age may remember as the firm behind virtual world Second Life. However, this deal focuses on one of its newer properties, a social-VR platform called Sansar, which has been in public beta since 2017.

Monstercat will be holding weekly events within Sansar under the banner of ‘Monstercat: Call of the Wild Experience’. The companies are promising a range of virtual events “from concerts to meet-and-greets to exclusive fan quests and giveaways”, starting with a party to celebrate Monstercat’s eighth birthday on 12 July, at which more than a dozen artists will perform.

See the full story here: https://musically.com/2019/07/04/monstercat-to-hold-weekly-virtual-reality-music-events/

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