philip lelyveld The world of entertainment technology

23Jul/19Off

Could Facial Recognition Privacy Issues Constrain Augmented Reality?

Could Privacy Laws Disrupt AR Use?

In almost all uses, AR records information not just about the user, but their surroundings. This invariably includes other people. But while legislation seems to care about protecting individuals, the actions of those observed in the presence of AR systems seems to suggest that maintaining social norms is more important.

Study into this phenomenon has settled on the term "privacy paradox": "the observation that many people are aware of privacy risks and claim to care about it, but do not behave in that way."

The promise for augmented reality to enhance everything from shopping to storytelling is considerable. As the privacy paradox demonstrates, it is legislation, rather than individual consent issues that will need to be overcome for it to reach its potential.

See the full story here: https://www.electropages.com/blog/2019/07/could-facial-recognition-privacy-issues-constrain-augmented-reality

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