An educational augmented reality toy kids actually seem to like
A technology startup focusing on AR experiences for kids just landed $7 million in Series A funding. PlayShifu, founded by two dads, has won awards for its technology while gathering an impressive early user base for its flagship product, a toy globe onto which children can project AR exploration experiences using a tablet.
The company's early success is especially notable given how difficult the children's technology market is to penetrate.
The globe, called the Shifu Orboot, has a US user base of more than 100,000 kids, according to the company, with high engagement among 4-8-year-olds.
While most children's apps retain less than 10 percent of children users after the first month, the company says its tracking shows that more than 40 percent of kids continued using Orboot in the second month of ownership.
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