Snapchat Turns Jack in the Box Augmented Reality Experience into a Build-a-Burger Contest
The object of BurgAR is for users to build a custom burger in their own physical space. Users can choose their own combination of bread/bun, sauce, and patty, and then up to five toppings from an array of ingredients. Add a dab of special sauce to a sourdough bun? Have it your way. Beef or chicken patty? It's up to you. Throw a freakin' taco and freshly cracked egg on it? Live your best life!
With their unholy sandwich prepared, users are then asked to save a picture, return to the Lens, and click "More" (thanks to Snap's Shoppable AR e-commerce platform) to navigate to the contest website. From there, users can then submit their concoction for a chance to not only win a $250 gift card, but also have their culinary creation featured on the chain's menu.
See the full story here: https://mobile-ar.reality.news/news/snapchat-turns-jack-box-augmented-reality-experience-into-build-burger-contest-0202470/