7Aug/19Off
SuperReal Transforms Cipriani 25 Broadway Like You’ve Never Seen It Before
Multimedia entertainment studio Moment Factory and Cipriani have created an immersive digital art exhibition in the event space, open to the public through the end of August.
Riffing on the architecture and history of the landmarked building, the Montreal-based studio was inspired to create an experiential installation exploring the intersection of new and old technologies. The ticketed exhibition, with a 45-minute run time, incorporates projection mapping and large-scale multimedia art, leading visitors through five distinct interactive environments in the space. One of the environments, “Imagination Pollination,” offers a new way of looking at the venue, as blinking lights trace the architectural detailing.
See the full story here: https://wwd.com/fashion-news/fashion-scoops/moment-factory-superreal-cipriani-1203226370/