philip lelyveld The world of entertainment technology


Why Apple’s New Augmented-Reality Collaboration With Famous Artists Won’t Help Us Reach the Next Stage of [AR]T

cao-fei-apple-1024x630The truth is that most serious artists working on digital technologies today feel compelled to address the more disturbing or unsettling sides of them, how they are reshaping our humanity and making us ever more dependent on corporations. A more powerful hint of the disorientation and alarm that marks the contemporary conversation about tech might have made the works in “[AR]T” cut a bit deeper, feel a bit more vital to the present and a little less like innocuous one-offs—but that’s not what this initiative is all about. As it stands here, to borrow a term from video game criticism, you can’t help but feel that the artistic potential has been nerfed.

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