philip lelyveld The world of entertainment technology

17Aug/19Off

Bentley Concept Car Gets Its Own Augmented Reality App, but the Price of Admission Is Steep, Sort Of

giphy-13 giphy-14Only a handful of people can actually afford a Bentley, but no one can afford the Bentley EXP 100 GT — because, as a concept car, it's not for sale (yet). So the only way to really get a good look at this vehicle is in AR. Select Bentley dealers around the world will actually have their own version of the QR code on the floor of their showroom. This will bring up a full-scale 3D model of the car you can actually walk around.

Ironically, the car is more advanced than the app and its relatively primitive marker-based AR. The EXP 100 GT is an all-electric vehicle and was "inspired by the company's deep understanding of the desires of its intelligent, forward-thinking customers," according to Bentley.

The company also claims that the vehicle "embraces Artificial Intelligence (AI) as a means to reassert the car as a place for creating, experiencing and capturing extraordinary human experiences and emotions." Additionally, the vehicle has a self-driving mode and can go from zero to 60 mph in under 2.5 seconds, reaching a top speed of 186 mph.

See the full story here: https://next.reality.news/news/bentley-concept-car-gets-its-own-augmented-reality-app-but-price-admission-is-steep-sort-0203487/

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