Casciello launched her online shop on Etsy in June 2019 where she sells a package of filters for around $49. These filters can be download and edited before using them on different platforms, such as Instagram. Till date, she has earned $4,000 from her online shop.
Ben Knutson, left his IT job and is now a full-time Snapchat lens creator for different brands. According to Knutson, a professional Snapchat lens creator charges at least $1,000 and for intricate designs the price may go up to $30,000.
The parent company of Snapchat, Snap encourages the lens creators who belong to different fields of life. Some of them are professional graphic designers, animators, and artists, whereas some create out of love for Snapchat. The company that connects the lens creators with brands for setting a deal does not get its share out of it. However, lens creators support the augmented reality offerings of the company.
See the full story here: https://www.digitalinformationworld.com/2019/08/creating-ar-filters-for-snapchat-career.html