Facebook makes augmented reality accessible to SMEs
Unfortunately, most of the AR use cases seem to come out of large organizations rather than small- and medium-sized enterprises (SMEs) that are usually expected to be more creative — but thanks to Facebook, that’s about to change.
“Starting today, anyone can create and publish their own Spark AR effects on Instagram,” said the Tech@Facebook blogpost announcing the development.
“We’re also introducing the new Effect Gallery, which includes niche AR effects from up-and-coming artists, making it easier for people to discover unique effects from the creator community. To discover and try on new effects yourself, simply “Browse Effects” at the end of your effects tray in the Instagram Camera.”
The fact that users can quickly discover new filters is what can help brands quickly get the most out of their efforts, making AR projects more valuable to them in the first place.
See the full story here: https://techwireasia.com/2019/08/facebook-makes-augmented-reality-accessible-to-smes/