It’s Hard To Notice, But Marketers Are Absolutely On TikTok
It may not be as obvious as it is on other platforms, but TikTok is the new frontier of social media advertising. Savvy marketers are leveraging influential TikTokers to promote brands and music.
For Leanne Bailey, marketers came a-calling once she hit 1 million fans on the app. Bailey runs the @thebaileybakery channel, named after her real-life bakery business in Kentucky.
Now at more than 4 million fans, Bailey said she posts a sponsored video about once a week. She didn't want to get into specifics about the brands she's worked with, but said she's often paid by a music label to use a particular song.
She said she's making a "good little side income" from the posts and has done dozens of sponsored videos.
By the time a sponsored song gets beyond its initial push, no one is tagging the video as an ad, which can make it appear to be an organic trend. But even before that, it's rare to see a video tagged "#ad" on TikTok, even on videos that were definitely paid for. Legally, the tag should be there.
TikTok is still a relatively new platform ,and it seems likely that sponsored content will only increase. The question is whether we'll be able to tell.
See the full story here: https://www.buzzfeednews.com/article/laurenstrapagiel/tiktok-influencer-marketing