Bugatti Design Director Achim Anscheidt Discusses Virtual Reality Design of $9 Million Centodieci
“It doesn’t take me one and a half years anymore. It takes half a year with Virtual Reality, VR goggles. This was the only way to answer the needs of our CEO Stephan Winklemann, to turn the brand where he wanted to go. Same with Centodieci, with Divo. Same with La Voiture Noire,” says Achim.
“Eighteen years ago Derek Jenkins, who was one of my idols and heroes, said that we would be walking around VR cars and they’d be so realistic that we would speak of them in VR. And now we are there. I am so happy that I was forced to adopt that process. Maybe possible because I have such a small area to overlook that I could take the whole team and put them on that stool."
See the full story here: https://www.forbes.com/sites/markewing/2019/08/31/bugatti-design-director-achim-anscheidt-discusses-virtual-reality-design-of-9-million-centodieci/#7044e0407bff