Ben Ditto creates “dystopian” campaign to launch People by The 1975
Surveillance culture and climate change are the focus of the campaign for band The 1975's latest release, which features augmented reality, neural networks and glitchy graphics.
Creative director Ben Ditto worked with a group of designers and coders to create the campaign, which aims to investigate "environmental collapse, surveillance culture and the contemporary nihilism that is present on social media".
Designed across several different digital platforms, the campaign comprises a music video, a website and Instagram augmented reality filters that fans can use themselves.
Initially released alongside a climate essay by 16-year-old Swedish activist Greta Thunberg, all the branding for the single is united by a neon-yellow band. This was adapted from the graphic identity created by Samuel Burgess-Johnson for the band's forthcoming album Notes On A Conditional Form.
See the full story here: https://www.dezeen.com/2019/09/16/ar-the-1975-people-ben-ditto/