How AI can reshape TV
The ‘Netflix Effect’ is in full swing, with billions of people binge-watching programmes on-demand. But TV isn’t dead - it’s just evolving: what if broadcasters and TV service providers are missing a trick to offer new kinds of value to viewers, simply by reimagining and repackaging the content they already have
What traditional TV service providers miss and that digital-first does best are the agile, user-driven capabilities to buffer, test and release new services as fast as tastes change. This is a critical blind spot.
It’s time for TV service providers to deconstruct and re-sequence their content, to serve up right-size, on-topic experiences. From smarter search to snackable content and richer profiles, the players who differentiate through their content metadata will manage stay relevant for expectant audiences against the odds, without the need to reinvent the wheel.
See the full story here: https://www.ibc.org/consume/how-ai-can-reshape-tv/4428.article