Who Would I Be Without Instagram? An investigation.
Instagram didn’t share anything that isn’t already public knowledge, except for an impressively detailed, NDA-protected packet with analytics on my account. The Instagram employees also told me that celebrities, models, and influencers had recently been coming to them wanting to know why their casual selfies outperform their posed red-carpet photos and editorial shots. Chen explained that aspirational photos did better a few years ago, but now users crave posts that seem to be behind-the-scenes, candid: “People want to see you letting your hair down.”
Forbes and a handful of social-media-marketing websites echo that appetites are changing. People are sick of unrealistic lifestyles and picture-perfect aesthetics, they say. The next era of Instagram is all about the “relatable influencer,” with trends like #nomakeup, #nofilter, #mentalhealth, #bodyimage, and “Instagram vs. Reality” memes. I now realize that in this essay, I’ve hit five out of five.
See the full story here: https://www.thecut.com/2019/09/who-would-tavi-gevinson-be-without-instagram.html?