Frieze London installs its first augmented reality work
Frieze London art fair has installed its first augmented reality artwork. “No shipping, no installation costs,” said its director, Victoria Siddall. “It is interesting for us to be able to test the boundaries of what sculpture can be.”
From Tuesday, visitors to Regent’s Park will be able to track down large hovering ice slabs that are artworks by the South Korean artist Koo Jeong A. They are only visible on mobile phones through an app.
Daniel Birnbaum, the director of Acute Art, which commissioned the artist, said three editions of the work had been placed around the park. “It looks just as realistic as the sculpture next to it. If you take a photo of it or you send it your friends, they will not be able to tell whether it is real or virtual,” he said.