Can this virtual reality tour convince you to work in Madison?
This virtual reality headset is a project three years in the making. It was spearheaded by the Greater Madison Chamber of Commerce to recruit applicants from outside the Midwest to come to Madison for job opportunities.
After talking with local companies and conducting research, the chamber realized that selling the place was just as important as selling the city's companies and jobs.
"That experience of actually seeing, touching, experiencing Madison was a big part of affecting that ultimate talent acquisition going well," Chamber Vice President Kevin Little says.
President Zach Brandon says the chamber undertook a nationwide brand perception study that based its research on the 12 common archetypes, which are characteristics that define people's interests. The survey found that millennials connect to the seeker or explorer brand, so they're looking for experiences. Brandon says if a company could get a new recruit to experience Madison, it could sell them on a job here.
See the full story here: https://www.channel3000.com/madison-magazine/home-and-lifestyle/can-this-virtual-reality-tour-convince-you-to-work-in-madison-/1122529513