4Oct/19Off
Instagram now lets you shop with augmented reality
Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented reality try-on feature to product pages. Initially, the new AR feature will be limited to cosmetics (Mac and Nars are early partners) and eyewear brands (Warby Parker and Ray-Ban), but Instagram plans to make it available for more products over time.
The idea is to use augmented reality to help Instagram shoppers preview how certain types of products will actually look on their face. The underlying tech is the same Spark AR platform that powers much of Instagram's camera effectsand Facebook's augmented reality ads.
See the full story here: https://mashable.com/article/instagagram-adds-augmented-reality-shopping/