philip lelyveld The world of entertainment technology

22Oct/19Off

Theme park of the future: Facial recognition replacing tickets at new Universal Studios in China

news-7-1-1The new Universal Studios theme park under construction in China will use facial recognition for admissions, payments and queueing, according to Agence France-Presse.

Universal is teaming up with Chinese internet giant Alibaba for a host of services that will be integrated into the new Beijing theme park opening in 2021, the two companies announced during a joint press event on Thursday.

“There is no more seamless way to enjoy what we’re building than using the Alibaba technology,” said Comcast CEO Brian Roberts, according to AFP.

Cameras will scan visitors’ faces as they enter Universal Studios Beijing to determine if they’ve paid their admission. The facial recognition cameras in the new theme park will be linked to Alibaba’s Alipay electronic payment platform. The new technology will allow Universal visitors to use their faces to join express queues for rides, pay for meals and open lockers.

Facial recognition technology is used for everything from supermarket checkouts to surveillance in China, according to AFP.

Visitors uncomfortable with the facial recognition technology or who have privacy concerns will still be able to pay for tickets, meals and merchandise using more traditional methods, Universal officials told AFP.

See the full story here: https://www.ocregister.com/2019/10/18/theme-park-of-the-future-facial-recognition-replacing-tickets-at-new-universal-studios-in-china/

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