8th Wall opens the floodgates for augmented reality on the web with its cloud-based WebAR authoring and hosting platform
8th Wall, the company that brought frictionless augmented reality (AR) to the world by harnessing the power of the web, announced today the release of its cloud-based authoring and hosting platform. This groundbreaking platform closes the loop on AR production and removes the barriers for developers by providing a unified in-browser solution to create and host WebAR projects. In doing so, 8th Wall is opening the floodgates for brands and organizations to quickly launch sophisticated WebAR experiences, continuing to deliver on its mission to make sure augmented reality is for everyone.
8th Wall has powered WebAR activations for brands such as Sony Pictures’ Spider-Man, Miller Lite, British Gas, Heineken, Swiss Airlines, Porsche, Red Bull, Time Magazine, LEGO and Ally + MONOPOLY. Its in-browser AR experiences require no app downloads, removing the friction for users and providing brands and organizations with massive reach and engagement. In fact, AR Insider estimates that WebAR has the ability to reach nearly twice as many smartphones as native AR apps, with a global market of over 2.97 billion compatible devices. And, according to 8th Wall data, 50% of users spend greater than 2 minutes interacting within a single WebAR activation.
The 8th Wall cloud-based authoring and hosting platform is available today for Agency and Business account holders providing them with the ability to:
- Create SLAM and image target-enabled WebAR experiences using 8th Wall’s fully featured text editor with out-of-the-box support for the most popular web frameworks (React, Vue.js, A-Frame, Babylon.js and Three.js), developer keybindings and dark mode.
- Collaborate with multiple team members on one project from anywhere in the world and quickly view and resolve conflicts with an in-browser distributed version control system.
- Publish and host WebAR projects to different deployment states including a password-protected staging environment, all served globally on the edge for instantaneous and fast viewing of code updates.