philip lelyveld The world of entertainment technology


Adobe and Twitter are designing a system for permanently attaching artists’ names to pictures

akrales_181012_3024_0021.0Adobe, Twitter, and The New York Times Company have announced a new system for adding attribution to photos and other content. A tool will record who created a piece of content and whether it’s been modified by someone else, then let other people and platforms check that data. Adobe showed off a prototype in Photoshop today, but many of the details are still in flux, and there’s no release date.

The overall project is called the Content Authenticity Initiative, and its participants will hold a summit on the system in the next few months.

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