Opinion: AI For Good Is Often Bad
I was handed a printout with my blurry image next to a picture of an elephant, along with text explaining that the TrailGuard AI camera alerts rangers to capture poachers before one of the 35,000 elephants each year are killed. Despite these good intentions, I couldn’t help but wonder: What if this happened to me in the wild? Would local authorities come to arrest me now that I had been labeled a criminal? How would I prove my innocence against the AI? Was the false positive a result of a tool like facial recognition, notoriously bad with darker skin tones, or was it something else about me? Is everyone a poacher in the eyes of Intel’s computer vision?
Intel isn’t alone. Within the last few years, a number of tech companies, from Google to Huawei, have launched their own programs under the AI for Good banner. They deploy technologies like machine-learning algorithms to address critical issues like crime, poverty, hunger, and disease. In May, French president Emmanuel Macron invited about 60 leaders of AI-driven companies, like Facebook’s Mark Zuckerberg, to a Tech for Good Summit in Paris. The same month, the United Nations in Geneva hosted its third annual AI for Global Good Summit sponsored by XPrize. (Disclosure: I have spoken at it twice.) A recent McKinsey report on AI for Social Good provides an analysis of 160 current cases claiming to use AI to address the world’s most pressing and intractable problems.
While AI for good programs often warrant genuine excitement, they should also invite increased scrutiny. Good intentions are not enough when it comes to deploying AI for those in greatest need. In fact, the fanfare around these projects smacks of tech solutionism, which can mask root causes and the risks of experimenting with AI on vulnerable people without appropriate safeguards.
The deeper issue is that no massive social problem can be reduced to the solution offered by the smartest corporate technologists partnering with the most venerable international organizations. When I reached out to the head of Intel’s AI for Good program for comment, I was told that the "poacher" label I received at the TrailGuard installation was in error—the public demonstration didn’t match the reality. The real AI system, Intel assured me, only detects humans or vehicles in the vicinity of endangered elephants and leaves it to the park rangers to identify them as poachers. Despite this nuance, the AI camera still won’t detect the likely causes of poaching: corruption, disregarding the rule of law, poverty, smuggling, and the recalcitrant demand for ivory.
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