Second virtual reality experience to open on the Promenade
A Tokyo-based virtual reality company will add a new dimension to the Third Street Promenade.
Tyffonium plans to open its first American location at 1444 Third Street Promenade. At the company’s Tokyo locations, customers can either navigate a ship through a fantasy world or explore a haunted manor. The locations also include cafes that double as waiting rooms.
Tyffonium will be the Third Street Promenade’s second virtual reality experience. The Void opened a few blocks north late last year, offering VR attractions based on “Star Wars” and “Ralph Breaks the Internet” for around $35.
The two-story white building between Urban Outfitters and Pacsun that Tyffonium plans to move into previously housed a pizzeria but has stood vacant for about four years.
The company plans to transform the facade into something that resembles a fantasy castle, with gray fluted zinc paneling, a purple brick wall and bronze windows and columns. The Santa Monica Architectural Review Board will consider the project on Monday.
See the full story here: https://www.smdp.com/second-virtual-reality-experience-to-open-on-the-promenade/183019