A Marina Abramović sale could break new ground for virtual-reality art
In The Life – which is estimated to fetch around $775,000 – the artist is present (very on brand). At least, her avatar is, as it floats in and out of sight around the installation. The 19-minute piece is all the result of an extensive capture process that involved Abramović’s body being shot by 32 different cameras linked with “a sophisticated algorithmic system”, according to Christie’s.
When the artwork premiered at London’s Serpentine Galleries, it gained polarising responses, to say the least. The Guardian reviewer Jonathan Jones calls it “a pointless perversion that hurts your eyes” (aw) but it can also be argued that the integration of the new technology is a natural progression for Abramović, who has long toyed with the theme of immortalisation.
“A hundred years beyond when anybody who ever knew (Marina) was alive, there will be people who will see her walk into the room and will feel that sense of connection, of human experience,” says Todd Eckert, founder of the production studio Tin Drum, which collaborated with Abramović on both the artwork and its sale.
The eventual buyer of the boundary-pushing lot will receive the recording of the piece along with “wearable spatial computing devices”. First, though, The Life will tour internationally, with details to be released in Spring 2020.
For now, you can revisit Marina Abramović speaking earlier this year about becoming an avatar and her prophecy for the next 100 years.
See the full story here: https://www.dazeddigital.com/art-photography/article/46928/1/marina-abramovic-sale-the-life-new-ground-for-virtual-reality-art-christies