3Dec/19Off
Cineplex Unveils “Cinema of the Future”: Movies, Gaming, VR, Live Events
Besides its 165 multiplexes countrywide, Cineplex already runs seven locations of The Rec Room, featuring arcade games, restaurants and live entertainment; and two Playdium destinations, with arcade games and VR experiences.
The strategy is to diversify Cineplex into media, amusement and leisure businesses to reduce its reliance on fluctuating Hollywood box office. The Canadian company is also partnering with U.S.-based Topgolf, which combines a golf driving range with other games, to open Topgolf entertainment complexes across Canada.