Dr. Seuss Enterprises, a leading children's entertainment company, today announced it has commissioned renowned creative innovation studio, Sugar Creative, to produce a series of augmented reality (AR) apps set to enhance the way children learn to read. The first app in the series, based on the bestselling Dr. Seuss's ABC: An Amazing Alphabet Book!, will allow children to learn their ABCs in a fun, engaging, and unexpected way, and is set to launch in spring 2020 on both phones and tablets.