China Announces New Regulations To Combat Fake News Created Using Deepfake Technology
In an effort to deter the rampant spread of “fake news,” Chinese regulators working on behalf of the Cyberspace Administration of China (CAC) have announced new rules that will ban the use of “deepfake” technology to produce and distribute fictional news stories. The upcoming regulations will also require any video and audio content created using VR or AI technology to be marked.
In September, face-swapping app Zao went viral in China, establishing itself as the #1 free app on the App Store and sparking the CAC’s initial anxiety over deepfakes. The worry is that deepfake technology could be used to create hyper-realistic renditions of established figureheads, which could then be used to spread potentially harmful misinformation. According to the transcript published to the CAC website, deepfake technology could “endanger national security, disrupt social stability, disrupt social order, and infringe upon the legitimate rights and interests of others.”
These new regulations, published by three Chinese government agencies, will take effect beginning January 1st, 2020; failure to adhere to the rules will be considered a criminal offense.
Just a month-and-a-half ago, California legislatures introduced their own system for combating deepfake news, banning the distribution of any deepfakes of established political figures within 60 days of an election.