IDC recently completed a custom project for PTC in the United States where we surveyed a mix of IT decision makers, enterprise executives, and line-of-business managers and found that 77% of companies were already experimenting with AR. While most companies were still in the early stages of testing, a surprisingly large number of them were already moving from proof of concept into pilots, from pilots into the early stage of deployment, or from early stage deployments into late-stage deployments.
Of course, strongly positive results are great, but are these new service-based AR experiences driving measurable return on investment (ROI)? An impressive 62% of respondents say it is. What are the primary ways it's doing so? About 65% said it's through better knowledge transfer among employees, about 60% said it's because employees are more efficient once onsite, 50% said it is due to improved first-time fix rates, and 24% pointed to fewer total truck rolls.