philip lelyveld The world of entertainment technology

Augmented Reality Activations Offer Teams A New Source Of Revenue

• Despite more examples of AR and even mixed reality popping up around the sports industry to boost the fan experience, the market remains largely underpenetrated, experts say.
• There is ample opportunity for teams and leagues to cash in on AR activations by selling ad inventory to brands looking to connect with consumers differently.

See the full story here: https://www.frntofficesport.com/augmented-reality-sports-advertising/

Also see https://finance.yahoo.com/news/houston-sabercats-rugby-team-signs-113000910.html