16Dec/19Off
Why Magic Leap might live up to its augmented reality promises
Magic Leap, an augmented reality, or mixed reality, company based in Plantation, Florida, has been under pressure following reports it vastly under-delivered on sales of its first product, the Magic Leap 1. The founder and chief executive Rony Abovitz originally projected his company would sell 100,000 units within the first year of its launch. But only 6,000 units were sold in the first six months since it was released, according to The Information.
“People who don’t wear glasses, will they start wearing glasses?” says Mr Jijiashvili. “It’s a very tricky market, actually, to get right. Once the technology miniaturises, then it’ll get interesting.”