After much fanfare, Samsung's Technology and Advanced Research (STAR) Labs unveiled its "Neon" AI project, which turned out to be digital avatars. The company has hyped up the project in the days preceding CES, but didn't offer much information until Tuesday. The technology is described as "a computationally created virtual being that looks and behaves like a real human, with the ability to show emotions and intelligence." Reports noted that the Neon AI "humanoids" are essentially video chatbots that can speak a variety of languages but are not AI assistants like Alexa that can answer basic questions and interface to the internet. As far as their uses, the company says they could be used in roles that interact with people, "such as friendly customer service," and work as concierges, TV anchors, spokespeople, and companions. Samsung hasn't specified when it could roll out the technology, which apparently uses AI to "learn" about each person it interacts with.
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