philip lelyveld The world of entertainment technology

Can AR Counteract the ‘Retailpocolypse’?

A recent study found 76  percent of all consumers would rather spend their money on experiences than on material items. It is no surprise then that the travel and tourism sector continues to see strong growth above global GDP and “experiums”, or experience museums, like Museum of Ice Cream are seeing valuations of $200 million due to their success in the market.

1. The Store as an Attraction

2. The Store as an Experience

3. The Store as a Game

4. Product Packaging as Interactive Experiences

5. Spaces as Experiential Pop-ups

See the full story here: https://arinsider.co/2020/01/08/can-ar-counteract-the-retailpocolypse/