The company aims to improve health care, education and training, and its first product is a three-component platform called Architecture of Scent. One component is the small ION device, which straps onto a VR headset, close to the wearer's nose. ION contains the second component, nine cartridges that store and emit highly realistic scents created by the company, or "scentware." The third component is software that interacts with VR software to cue delivery of scents in precisely measured doses timed to correspond to the headset wearer's behavior.
The scent of a rose should "be more intense the closer you get to it," Stein said. "Or, if there's a wind blowing" in the VR environment, the software calibrates "how the wind carries that scent."
A key collaborator who has helped guide development of the Architecture of Scent is Albert "Skip" Rizzo, a research professor at the University of Southern California and director for medical virtual reality at USC's Institute for Creative Technologies.
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