Atari doesn't have the cultural cachet it used to. After an industry-crashing downfall in the '80s, the video game pioneer has been unable to find its niche, and recently, its oft-delayed retro console has had a troubled development. Atari hopes to find some success by lending what gaming cred it has left to the hospitality industry. The company signed a contract that see Atari license its name and branding to a real estate developer, which will build eight hotels across the US. The first location will break ground this year in Phoenix. Others in Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose and Seattle will follow.