New Streaming Service Quibi Set To Incorporate Artificial Intelligence
Quibi was launched in Las Vegas this month, where Whitman said the service already had the support of big US companies, including Walmart, Taco Bell, Google and T-Mobile.
But Quibi’s streaming structure has already positioned the company differently to other similar services. It’s news, movies and TV shows are set to be sliced into ten-minute digestible segments on a phone device.
These entertainment bites – set to be between six to 10 minutes long – are suited for the new age of media viewing, for people with short attention spans, on the go or are simply watching during breaks.
But Quibi’s segmented episodes aren’t just about length – they also create content designed exclusively for mobile or tablet viewing, which primarily targets millennials and Gen Z audiences.
Whitman said the phone has created new opportunities for storytelling and that producers can now incorporate the use of touch screen, camera or GPS to engage viewers in a story.
For example, Whitman said Steven Spielberg is considering making a scary show that can only be viewed after dark. A producer may make the viewers phone to vibrate during a scene of an earthquake.
All content will also be downloadable under plans for offline viewing, similar to Spotify’s music downloading service for paid users.
Quibi is also leveraging Artificial Intelligence (AI) through machine learning, which will examine what viewers are watching and will then recommend content at certain times of th day.
The new streaming service will be launched in the US on 6 April for US $5 a month with ads or US $8 a month without them.
See the full story here: https://www.channelnews.com.au/new-streaming-service-quibi-backed-hollywood-silicon-valley/