philip lelyveld The world of entertainment technology

12Feb/20Off

This NYC pop-up uses augmented reality to teach visitors about sustainability

It’s one thing to tell someone about sustainability, but it’s another thing entirely to show them.

And that’s exactly what Arcadia Earth aims to do. The New York City pop-up features 15 high-tech (and highly photogenic) rooms that let visitors feel, smell, hear and see their way through a lesson in environmental awareness.

The 14,000 square foot exhibit was created by designer Valentino Vettori, who got the idea after visiting a sustainability event in Los Angeles.

But the exhibit does a lot more than telling. Arcadia Earth uses virtual reality and augmented reality — through an iPhone-friendly app that lets visitors “see” deer prancing around them or walk through an ocean full of fish.

See the full story here: https://sports.yahoo.com/2020-02-11-arcadia-earth-new-york-sustainability-pop-up-recycle-vettori-23923638.html

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