Cannes XR, the Marché du Film’s program dedicated to immersive and augmented reality content, is set to expand.
For its second edition, Cannes XR has partnered with tech creator Positron and Brogent Technologies to introduce a new VR theater, dedicated space and competition.
While keeping its 700-square meter exhibition space in the basement of Cannes’ Palais des Festivals, the program will also set up a second front at The Palm Beach, a former casino on the other side of the Croisette. The venue will offer 1600 square meters of exhibition space, as well as outdoor reception areas with a beachfront view.
Reachable by shuttles from the Palais, the new space will also house a series of conferences and development showcases, as well as a multi-seat theater equipped with Positron’s patented Voyager VR chairs, which are full-motion platforms designed to showcase cinematic VR.
Instead, Cannes XR has positioned itself as an accelerator and development lab for promising projects that could shape the market in years to come.
See the full story here: https://variety.com/2020/biz/festivals/cannes-film-festival-expands-vr-program-1203512031/