Nobody could accuse Edward Saatchi of lacking ambition. The 35-year-old Brit, the son of advertising mogul Maurice, has mapped out his small start-up’s route to being the world’s most valuable and important technology company.
His inspiration for that journey isn’t Apple, Google or Saatchi’s former employer Facebook, but a hologram in a Hollywood film. More specifically, Joi, Ryan Gosling’s virtual girlfriend in Denis Villeneuve’sscience fiction sequel Blade Runner 2049.