philip lelyveld The world of entertainment technology

24Feb/20Off

Meet the Saatchi heir building ‘virtual friends’ to combat loneliness

TELEMMGLPICT000224852383_trans_NvBQzQNjv4BqCWRKlKjrqsCFVYU_8CUx-ZxWLfs5mAvkbXYQqrLnBasNobody could accuse Edward Saatchi of lacking ambition. The 35-year-old Brit, the son of advertising mogul Maurice, has mapped out his small start-up’s route to being the world’s most valuable and important technology company.

His inspiration for that journey isn’t Apple, Google or Saatchi’s former employer Facebook, but a hologram in a Hollywood film. More specifically, Joi, Ryan Gosling’s virtual girlfriend in Denis Villeneuve’sscience fiction sequel Blade Runner 2049. 

See the full story here: https://www.telegraph.co.uk/technology/2020/02/23/meet-saatchi-heir-building-virtual-friends-combat-loneliness/

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