Introducing Jadu, A Social App That Lets You Perform With Holograms
The latest project from Asad J. Malik’s 1RIC (Terminal 3, A Jester’s Tale) comes after the announcement last year that the volumetric studio was scaling in Los Angeles, CA. The app allows users to access pre-recorded 3D “holographic” performances from a curated slate of artists and record photo and video content “with” them using augmented reality.
With TikTok gaining major traction with younger demographics over the past two years, the duet has become a staple in the social media diet of “digital natives” worldwide. 1RIC CEO and Jadu Founder Asad J. Malik explained that Jadu is meant to evolve this language of creative interaction.
“We want Jadu to enable a new sense of presence,” Malik said in a statement. “There is something special about allowing artists to share this new sense of presence with young audiences that care so deeply about them.”
Each hologram consists of a 15-second snippet, which users can place in their own world and react to in their own individual way. Once the app has been opened and the hologram selected, users scan their surroundings to place the hologram in their space. The resulting video can be saved to their device to be shared across other social media platforms.