philip lelyveld The world of entertainment technology

8Mar/20Off

Boise company helps Madonna and Disney with new technologies: ‘We’re kind of the Idaho secret’

This past summer, Silverdraft Supercomputing had a hand in Madonna's Billboard Awards performance, where the star danced with four other versions of herself during a live broadcast.

“So I started out honestly, as a model, an actor and a producer, like what does that have to do with technology whatsoever? But I just sort of tracked the process and saw bottlenecks and workflows,” Gile said.

With the help of drones, helicopters and over 200 data points, the technology created a two and a half mile scan of Las Vegas, which can be used for a variety of things feature films.

The company's headquarters are in Boise, but they also have offices in Los Angeles and Detroit.

See the full story here: https://www.ktvb.com/article/news/local/silverdraft-supercomputing-boise-company-tech-virtual-reality-augmented-artificial-intelligence-madonna/277-98684746-67e7-4c25-b381-47183f802830

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