How to Hold a Virtual Gala — Video Production Gurus Reveal the Tricks of the Trade
PC: What are your pointers to note when going virtual?
TS: One criticism of virtual events is that they can be less personal than live events. That does not have to be the case and often occurs more when a virtual event is an afterthought or done as an alternative method rather than an intentional one. It is okay for virtual experiences to be authentic and organic; they just need to be well-produced with quality content to be effective.
There are three things that have the most impact on streamed or digital engagement: (1) quality content, (2) production value, and (3) authentic human connection. The goal is to produce an online event your audience will actually watch and stay engaged. So, consider a prerecorded production.
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Consider alternative sponsorship opportunities. Virtual events open up a lot of additional revenue streams and sponsorship opportunities that can give even greater exposure and impact to larger audiences than a live attended event. There are virtual waiting rooms and landing pages that can be used for sponsor recognition, as well as closing credits. There are also a lot of great fundraising tools out there that can be integrated into virtual experiences such as Better Unite, One Cause, and Text 2 Give.
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See the full story here; https://www.papercitymag.com/society/virtual-gala-best-practices-holding-party-online/?fbclid=IwAR2jlNW_BVosP395rgF170oXqoLek6khsd5biP7L6lRCD3szcv4EnytB9QQ