Through key functions like livestreaming and artificial intelligence-aided distribution, it aims to strengthen its position in knowledge-sharing and news-searching as rival short-video platforms like Douyin (known overseas as TikTok) and Kuaishou are quickly catching up.
Unlike other tech giants such as Alibaba and Tencent which are leveraging livestreaming for shopping or social networking, Baidu hopes to use livestreaming to strengthen connections between users and real-time information and services.
“We have capabilities to organize very targeted livestreamings to attract users, and provide corresponding services that meet users' unique demands,” he noted.
Daily active users of Baidu’s core search application have reached 230 million, and its experience regarding viewer preferences could help provide tailor-made service for creators and developers.
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