Untitled Is Bringing the First-Ever Art Fair to Take Place in Virtual Reality to Your Screen This Summer
Untitled has teamed up with online platform Artland to create what it claims is the first true virtual reality art fair.
Unlike online viewing rooms, with Untitled’s virtual fair “you’ll get to walk through the space like you would a real fair,” Lawson tells Artnet News. “That’s what makes fairs so interesting you can always discover new things and interact with hundreds of galleries in one session.”
Because of the current lockdown, “we’re pushing it faster to debut because the market needs it,” Lawson says.
Even though the fair is virtual, Untitled is still selling booth space by the “square foot.” Participating exhibitors can choose between a 200-square-foot booth priced at $1,000 or a 400-square-foot booth priced at $3,000.
There will also be a sliding-scale commission structure wherein the fair will take a cut of sales. Collectors will be able to acquire works with a “Buy Now” button, as well as engage in live digital chats.
See the full story here: https://news.artnet.com/market/untitled-new-virtual-reality-art-fair-1863774