TikTok’s Augmented Reality Ad Format Could Disrupt Several Industries At Once
A somewhat under-the-radar post in Digiday outlined a new augmented reality format planned by the streaming network that will be tentatively called the "AR Brand Effect" ad. This will will allow TikTok users to add interactive visuals supplied by advertisers to their videos.
Most users become creators trying to either create or recreate memes they see on the platform. Give them the ability to implant AR effects, even if they come from an advertiser, and it takes things up several notches. Imagine the viral possibilities.
From an advertiser's perspective AR is a dream come true.
Then there are the reports that TikTok is also rolling out a new ad format to prominent influencers that lets creators attach a call-to-action button to their videos. The significance here is that it will then link directly to the advertiser's or an ecommerce site. A combination of this and AR ads might be just the thing to excite influencers who have complained about limited revenue opportunities on the platform.
My money is on TikTok to show the way in AR advertising not only for the music industry, but advertising as well.
See the full story here: https://www.forbes.com/sites/bobbyowsinski/2020/05/24/tiktoks-augmented-reality-ad-format-could-disrupt-several-industries-at-once/#634ef3511ddb