Facebook to verify the identities of some user profiles behind viral posts
Lost in the news of the George Floyd protests against police brutality and racism in the U.S., Facebook last week quietly noted it will now require Facebook profile pages with large followings in the U.S. to verify their identity. The company said that profiles with sizable audiences that also have a pattern of inauthentic behavior and whose posts rapidly go viral will be asked to verify their identity or the distribution of their posts will be impacted.
If the profile’s owner chooses not to verify their identity or the ID provided does not match the linked Facebook account, the distribution of the profile’s viral post will continue to be reduced so fewer people will see it, the company explains.
In addition, if the profile that’s posting is also a Facebook Page admin, they’ll need to complete the Page Publishing Authorization and won’t be able to post from their Page until the account is verified through Facebook’s systems.
See the full story here: https://techcrunch.com/2020/06/01/facebook-to-verify-the-identities-of-some-user-profiles-behind-viral-posts/