Wharton’s A.I. expert predicts the future of artificial intelligence in business
"Right before a take, marker has snapped and it's time for action.Shot on a real set at high iso, some noise, view at 100%.More filmmaking images:"
Kartik Hosanagar has taught a course on the business impact of emerging tech for 17 years at the University of Pennsylvania’s Wharton School of Business. Lately, interest in the portion of the class that deals with artificial intelligence has been so great that Hosanagar and Wharton last month announced a whole new initiative called Wharton AI for Business.
The project includes a new course on the business implications of A.I. as well as a guest lecture series,...
The most successful companies, he says, will be those that are able to take a big step back and think about how they can use A.I. to do something far more strategic. “The question is, what can you do uniquely with that technology that everyone else can’t do?”
He uses the example of streaming platforms such as Netflix or Amazon and entertainment companies such as Disney. They face a dilemma because social distancing has disrupted their content creation pipelines: With actors and film crews unable to work in close proximity, production on many shows has had to pause. ...
Hosnagar says studios could turn to advanced A.I., similar to the technology used to create deepfakes, to create visually realistic content without actors or film crews. “Those that are able to do this might be able to get more films and TV shows out in a period of scarcity,” he says. “But not every studio can change production the same way.”
Figuring out how best to use A.I. strategically requires a realistic understanding of what your company is actually capable of —not only whether you have the right tech chops, but what your customers want and how this fits with your overall brand and market position.
But Hosanagar thinks the pandemic may actually present an opportunity for startups too by removing some of the advantage of having vast amounts of historical data.
Like some other folks I’ve spoken to for this newsletter, Hosanagar thinks the pandemic will accelerate the use of unsupervised learning algorithms, which don’t need big, labelled data sets to train on. He also thinks there is a greater role for reinforcement learning, where A.I. software learns from simulated experience. And he thinks that A.I. systems in the future will have to incorporate a wider diversity of data to become more inclusive of disruptions such as those caused by Covid-19.
See the full story here: https://fortune.com/2020/06/02/whartons-a-i-expert-predicts-the-future-of-artificial-intelligence-in-business/