Brunel University London and the University of Exeter joined virtual workout games creators VirZOOM to see how VR dials up pleasure and helps people lose 'exercise consciousness'.
In a controlled experiment with 24 volunteers on exercise bikes, experiencing VR with music raised perceived enjoyment by 26.4%, compared with a control condition of no VR or music. And the VR combined with music raised enjoyment by 17.5% when compared to music on its own.