Culture minister praises BTS for providing a way forward to K-pop
BTS proved its brand power as one of the world's top-grossing touring groups with a successful paid online concert on June 14. A maximum number of simultaneous users estimated at 756,600 watched the live online concert from a special studio. Big Hit said it was the largest paid online concert in the world. The content and technology of BTS' paid online concert set a new precedent in the global music industry.
"I think using advanced technology to create differentiated and high-quality digital works that cannot be compared to other countries will be a shortcut to the success or failure of Hallyu (Korean cultural wave) in the future," Park said. "We need to go beyond simple delivery and make it a better cultural product by utilizing advanced digital technologies such as 5G, artificial intelligence, and virtual reality."
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