The fact-check label will appear on any image that is included in an article that fact-checks a photo or another claim. A larger preview of the photo will show a short summary of the fact-check and direct users to its source.
Google’s efforts are the first widespread initiative to try to fact-check images, said Nina Jankowicz, a disinformation specialist at the Wilson Center and author of the forthcoming book “How to Lose the Information War.”
Seeing manipulated images and video can be a lot more convincing to people than disinformation in text, Jankowicz said, and she’s hopeful that Google’s labels will at least cause people to think before they post.
Google said it is launching the feature fully this week.