Down the rabbit hole: how QAnon conspiracies thrive on Facebook
“Facebook is a unique platform for recruitment and amplification,” said Brian Friedberg, a senior researcher at the Harvard Shorenstein Center’s Technology and Social Change Project who has been studying QAnon for years. “I really do not think that QAnon as we know it today would have been able to happen without the affordances of Facebook.”
Moreover, Facebook is not merely providing a platform to QAnon groups. Its powerful algorithms are actively recommending them to users who may not otherwise have been exposed to them.
A ban that stuck
While QAnon thrives on Facebook, another social media site took timely and decisive action against it. Nearly two years ago, Reddit, the link-sharing network of interest-based message boards, carried out a site-wide purge of QAnon – and made it stick.
‘Taking the red pill’
QAnon did not disappear after Reddit pulled the plug, however. Instead, its believers moved on to other platforms, including YouTube, Twitter, Discord and – crucially – Facebook. At the time of the Reddit ban, one of the largest closed Facebook groups dedicated to QAnon, “Qanon Follow the White Rabbit” had 51,000 members, according to NBC News. Today that group has grown to more than 90,000 members.
Will Partin, a research analyst with Data & Society, and Alice Marwick, a professor of communication at the University of North Carolina, describe QAnon as a “dark participatory culture”, which is to say that it is a community that takes advantage of the infrastructure of social networking sites to bring disparate people together and foster discussion, collaboration, research and community, but directs those energies toward anti-democratic, regressive and even violent ends.
“Everything about our research suggests that these people are not irrational; they’re hyper-literate, even if they’ve come to beliefs that are empirically inaccurate ,” Partin said. “That’s partly because they have a fundamentally different epistemology to judge what is true and false.”
There are innate societal and individual harms to convincing people of a version of reality that is simply false, as QAnon does, said Data & Society research analyst Will Partin. “When a common sense of what is real and what is correct breaks apart, it becomes nearly impossible to reach a democratic consensus.”
Uscinski is skeptical of the idea that kicking QAnon off Facebook would help anyone. He regularly polls conspiracy theories and consistently finds that QAnon is “one of the least believed things” out there, well below belief in theories about Jeffrey Epstein’s death, anti-vaccine hoaxes, and Holocaust denialism. Uscinski also cautions against overly exoticizing the QAnon narrative, noting that “most of the component parts of QAnon have been around forever”,...
See the full story here: https://www.theguardian.com/technology/2020/jun/25/qanon-facebook-conspiracy-theories-algorithm