philip lelyveld The world of entertainment technology

30Jun/20Off

4 WAYS THAT THE ENTERTAINMENT INDUSTRY IS HARNESSING AI FOR GROWTH

AI-and-entertainment-1024x7171. Targeted Advertising

When it comes to online shopping, the use of personalized, AI-generated banners is now standard practice, with the global e-commerce giant Alibaba’s Luban algorithm generating hundreds of millions of unique ad banners on its site every single day.

2. Personalized Content

Netflix’s sophisticated Meson algorithm is able to analyze user behavior and sentiment to curate a bespoke selection of media content for each of its millions of account holders, even using different movie posters and trailer clips depending on who is watching.

3. Accessibility

AI is being used to improve content classification and flag potentially problematic or harmful content, often with the use of sentiment recognition to identify anything that might be described as being sensitive.

4. New Frontiers of Entertainment

One of the emerging shifts in entertainment that looks set to completely disrupt the industry is the growing use of VR (virtual reality) and AR (augmented reality), two mediums that rely heavily on AI processes to function and develop.

See the full story here: https://www.analyticsinsight.net/4-ways-that-the-entertainment-industry-is-harnessing-ai-for-growth/

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